In this compelling book, Dr. Ahmed Hassan Al-Najjar explores the hidden forces behind our decisions and economic behavior. Through real-world examples and case studies, it reveals how insights from behavioral economics can drive positive change in both personal and societal contexts.
Whether you’re a policymaker, a professional, or an individual seeking meaningful impact, this book equips you with practical tools and strategies to achieve tangible results. It also provides a framework for designing effective interventions and measuring their economic impact, all grounded in scientific principles and global expertise.
