This pioneering book, the first in Arabic on behavioral economics, explores key concepts and practical applications shaping global policies today. It examines international Nudge Units, their impact, and the steps to establish them, while offering 40 real-world cases across eight sectors.
The book concludes with insights into how behavioral economics can support public policies in Arab countries, aligning with national visions like Saudi Vision 2030, Egypt Vision 2030, and others, highlighting the role of behavioral interventions in driving economic reforms.
